Services
Connected TV (CTV) Advertising in Salisbury, MD
Connected TV advertising puts your commercial on the streaming services people watch every day. River Oak Marketing creates the commercial and runs the campaign, targeting households across Delmarva by location, interests, and viewing habits.
What is connected TV advertising?
Connected TV (CTV) advertising places video commercials on streaming services watched through smart TVs and devices such as Roku, Amazon Fire TV, and Apple TV. Instead of buying a time slot that everyone sees, you choose the audience.
CTV gives local businesses the impact of a television commercial with the targeting and reporting of digital advertising.
Connected TV is a good fit if
- You want the reach of TV without paying to reach people outside your area.
- Your customers have moved from cable to streaming.
- You have a seasonal push, opening, enrollment period, or event to promote.
- You want video advertising with reporting behind it.
CTV Advertising
What is included
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Campaign strategy
We define the audience, service area, schedule, and goal for each campaign.
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Commercial production
We script and produce a commercial made for streaming.
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Audience targeting
Ads delivered by location, interests, and what viewers watch.
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Placement on streaming TV
Your commercial runs on streaming channels and apps on the big screen.
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Campaign management
We monitor delivery and adjust targeting while the campaign runs.
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Reporting
Impressions, completed views, and where your ad ran.
Our process
How it works
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Plan
We set the audience, service area, timing, and budget.
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Produce
We create your commercial or adapt one you already have.
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Launch
Your ad runs on streaming TV to the audience you chose.
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Report
We share results and recommendations for the next campaign.
Good to know
CTV Advertising questions and answers
How is connected TV different from cable TV advertising?
Cable advertising buys a time slot on a channel and reaches everyone watching. Connected TV delivers your commercial to specific households on streaming services based on location, interests, and viewing habits, and it reports how many times the ad was shown and watched to the end.
How much does connected TV advertising cost?
Connected TV is priced per campaign. The cost depends on the size of the audience, how long the campaign runs, and whether a commercial needs to be produced.
Do I need to already have a commercial?
No. River Oak Marketing can script and produce a commercial for your campaign. If you already have one, we can use it.
Can connected TV ads target only my local area?
Yes. Campaigns can be limited to the towns, zip codes, or counties you serve so your budget is spent on households that can become customers.
Related services
Services that work well with CTV Advertising
Videography & Video Production
Promotional videos, commercials, and short clips made for where they will be watched.
Learn more
Talk with us about CTV Advertising.
Book a free consultation. We will look at where you are now and tell you plainly what we would recommend.
- Call(302) 907-9412
- Emailriveroakmarketing@gmail.com
- LocationSalisbury, Maryland
Book a free consultation
Tell us about your business. We will follow up to schedule a time to talk.